From the Situationist

The Interior Situational Effect of Ads
Posted by The Situationist Staff on September 14, 2012
The Big Game: What Corporations Are Learning About the Human Brain
Posted by Adam Benforado originally published on February 4, 2007.
Repetition and the mere exposure effect
From www.dailykos.com - January 14, 2015 
The mere exposure effect, sometimes called the familiarity principle, refers to a psychological trait where people develop a preference for something simply because they're familiar with it.

The effect has been demonstrated across cultures and with multiple types of stimuli including: faces, Chinese characters, language, and sounds.

It explains decisions by stock traders, distortions in academic journal rankings and quite likely much of the success of chain restaurants and hotels.

The person most frequently associated with the mere exposure effect is Robert Zajonc, a social psychologist who helped found the field of social cognition. Zajonc wrote a paper in 1980 titled “Feeling and Thinking: Preferences Need No Inferences” that challenged the prevailing belief of the day that we are rational thinkers.
Scientific American/Mind Matters | Mind & Brain
Scientists Dissect the Psychology of "Truthiness"
Researchers find a simple way to make statements seem more true 
By Travis Riddle
October 31, 2012
Rush Limbaugh Embraces Hated Nazi Techniques!
Political Opinion from Michael Charney, author of Chasing Glenn Beck and Tea With The Mad Hatter
May 8, 2012
What Lying Actually Does to Your Brain and Body Every Day
Each day, we make the same choice hundreds of times: whether to lie or tell the truth. It often happens without thinking, and we ignore the profound impact of these seemingly inconsequential decisions.
The 21 Principles of Persuasion - Forbes
How is it that certain people are so incredibly persuasive? Can we all harness those skills?
Age of Persuasion
This week, the Age of Persuasion features an encore look at Parity Products. It's that strange category where each brand is identical to the other, with nothing unique separating them....