Understanding and Overcoming Hate
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    • Index of All Topics
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    • Links to all slideshows
  • Understanding Hate
    • Introduction
    • What is Hate? >
      • Hate as an Emotion >
        • Papers: Hate as an Emotion
      • Hate as a Belief >
        • Papers: Hate as Belief
      • Hate as an Act >
        • Papers: Hate as an Act
      • Hate as a Policy >
        • Papers: Hate as Policy
    • The Roots of Hate >
      • Early Imprints >
        • When Needs are Not Met
        • Papers; Not Meeting Needs
      • What Are We Doing To Our Children? >
        • Children in Dire Circumstances
      • Effects of Trauma and Abuse >
        • Papers: Stress Effects
        • Papers: Trauma Abuse Effects
        • Links: Stress, Trauma Research
      • Causes and Effects of Bullying
      • Trauma, bigotry, violence linked
      • Authoritarian Upbringings >
        • Papers: Authoritarian Roots
        • Papers: SDO and Authoritarianism
      • Absolutism and Insularity >
        • Papers: Absolutism
      • Papers: Early Roots of Prejudice
      • Impaired Cognition >
        • Papers: Impaired Cognition
      • The Violent Brain >
        • Papers: Violent Brain
      • Roots of Violence and Cruelty >
        • Chart: Powderkeg Formula
        • Papers: Roots of Violence
        • Articles and Blog Posts
      • Ghosts of the Past >
        • Ripples of revenge
        • Papers: Ghosts of the Past
    • How Hate Manifests >
      • Chart
      • Everyday Hate >
        • Papers: Social Rejection
        • Papers: Bullying
      • Social Injustice and Discrimination >
        • Papers: Discrimination
        • Papers: Inequality
        • Articles: Inequality Effects
        • Articles: Cognitive Exhaustion
        • "White" Privilege
      • Stereotyping and Caricature >
        • Papers: Stereotyping
        • Stereotyping
      • Prejudice, Racism and Bigotry >
        • Articles and Blog Posts
        • Papers: Prejudice Racism
        • Papers: Skin color and face
        • Papers: InGroup Outgroup
        • Papers: Implicit Bias
        • Evolutionary Issues >
          • More blog posts
      • Dehumanizing >
        • Views about the outsider
        • Papers: Dehumanizing
      • Hate Crimes >
        • Papers: Hate Crimes
      • Hate Groups >
        • Links: Hate Groups Research
        • Papers and news: Hate Groups
      • Abuse of Power >
        • Papers: Abuse of Power
        • Evil Men: Tyrants, Dictators
        • Blogs and news
        • Articles: SDO and RWA
      • Xenophobia >
        • Papers: Xenophobia
      • Collective Rage >
        • Papers: Collective Violence
      • Extremism >
        • Papers: Terrorism
        • Papers: Extremism
      • Cruelty on Mass Scale >
        • Links
        • Papers: Cruelty on mass scale
    • Hate in the News >
      • News: Hate in America
      • News: Hate Trends Worldwide
      • Extremism: Current Trends: News
      • Authoritarianism Trends
    • Group Influence >
      • Search for Belonging >
        • Papers: Search for Belonging
      • Social Cognition and Learning >
        • Papers: Fairness
        • Papers: Social Cognition
      • Group Think >
        • Papers: Intergroup Dynamics
        • Papers: Group Think
      • Status and Stigma >
        • Papers: Status and Stigma
      • Conformity >
        • Papers: Conformity
      • Obedience and Compliance >
        • Papers: Obedience
      • Bystander Effect
    • Social Defenses >
      • Papers: Social Defenses
      • System Justification >
        • Papers: System Justification
      • Projection >
        • Papers: Projection
      • Denial >
        • Papers: Denial
        • Examples of Denial
        • Papers: Denialism
      • Attribution and Comparison >
        • Attribution Fallacies
        • Papers: Attribution
      • Cognitive Dissonance >
        • Papers: Cognitive Dissonance
    • Fanning the Flames >
      • Media and Persuasion
      • Papers: Persuasion
      • Papers: Indoctrination
      • Papers: Hate Speech
      • Papers: Attitude change
      • News: Cyberhate
      • Links
      • Media Effects in the News
      • Persuasion: Blog Posts and Articles
    • How We Fool Ourselves >
      • Mechanisms: Cognitive Biases and Heuristics >
        • Papers: Brain Tricks
        • Biases: Blogs and Articles
        • Biases organized
      • On Being Wrong
      • Probability and Decision-Making Biases >
        • Papers and articles
      • Memory Distortions >
        • Papers: Memory illusions
      • Perceptual Illusions >
        • Papers: Perceptual Illusions
        • Illusions: Blog Posts and Articles
      • Self-Deception >
        • Papers: Self-deception
      • Delusion, Confabulation >
        • Papers: Delusions
        • Papers: False Beliefs
      • Conspiracy Theories
      • Papers: Neural mechanisms mystical states
      • Brain and Spirituality: Articles
    • Brain and Belief >
      • What is a Belief? >
        • Papers: Belief Formation
        • Papers: Automaticity
      • Perception and Processing >
        • Papers: Perception
      • Salience and Tagging >
        • Papers: Salience
        • Papers: Essentialism
      • Creating Categories >
        • Papers: Categorizing
      • Cognitive Unconscious
      • Embodied Cognition >
        • Papers: Embodied Cognition
      • Emotion Cognition Interplay >
        • Papers
      • Creating a Story about the World >
        • Papers: Story Creation
      • Investing in Cherished Beliefs >
        • Papers
      • Identifying Self with Belief >
        • Papers
      • Search for Meaning >
        • Papers: Meaning
    • Search for Certainty >
      • Dogmatic Beliefs
      • Belief Perseverance
      • Papers: Feeling of Knowing
      • Papers: Rigid Dogmatic thinking
    • Index: All Biases, Distortions and Influences
  • Overcoming Hate
    • Overview of Topics
    • Introduction
    • Prevention >
      • Meeting Formative Needs of Children >
        • Papers: Child and Brain Development
        • Papers: nurturing, attachment bonding
        • Links: Development
      • Promoting Parental readiness >
        • Papers
        • Links: Helping Parents
      • Supporting Healthy Families >
        • Papers
      • Enhancing Resilience >
        • Papers
      • Cultivating Empathy and Conscience >
        • Roots of Morality
        • Empathic Imagination
        • Mirror Neurons
        • Empathy Programs
        • Links: Empathy
      • All papers: Morality and Empathy >
        • Papers: Roots of Morality and Conscience
        • Papers: Empathy Altruism Compassion
        • Articles, Posts: Empathy
        • Papers: Moral Decision-Making
        • Papers: Moral Cognition
        • Papers: Mirror Neurons
        • Articles: Prosocial Behavior
      • Long-Term Social Investment >
        • Papers
    • Education >
      • Enhancing Emotional and Social Skills >
        • Papers: Emotional Intelligence
        • Papers: Social Cooperation
        • Links: emotional development
      • Building Reflective Minds >
        • Critical Thinking >
          • Papers: Critical Thinking
        • Metacognition >
          • Papers: Metacognition
        • Perceiving Bias >
          • Papers: Perceiving Bias
        • Creative and Lateral Thinking >
          • Papers: Creative Thinking
        • Mindfulness >
          • Papers: Mindfulness
          • Blogs and articles
        • Interoception >
          • Papers: Interoception
        • Fluid and Flexible >
          • Papers: Fluid Intelligence
      • Cross-cultural Awareness >
        • Links: Cross-Cultural
        • Papers: Cultural Neuroscience
        • Articles: Cultural Awareness
      • Media Awareness >
        • Links
        • Papers
      • Teaching an Honest History >
        • Papers
        • Links: Honest History
      • Civic Engagement and Social Responsibility >
        • Papers
      • Ethics Training >
        • Papers
      • Whole Child Learning >
        • Papers
    • Intervention >
      • Social Support and Inclusion >
        • Papers: Social Support
      • Helping Children in Dire Conditions >
        • Papers: Helping children
      • Preventing Violence and Bullying >
        • Anti-bullying programs and resources
        • Helping At-Risk Kids
        • Papers on helping kids
      • Standing Up To Prejudice, Racism, and Bigotry >
        • Papers: Reducing Prejudice
        • Articles: Reducing Prejudice
        • Papers: Stopping hate crimes
        • Papers: Offsetting Extremism
        • Programs and Projects
        • Hatebraker Examples: News
      • Training Our Protectors >
        • Papers: Training Protectors
      • Healing the Hurt >
        • Papers: Healing Hurt
        • Articles and Blog Posts
      • Educating Our Leaders >
        • Papers: Educating Leaders
      • Resolving Conflict >
        • Papers: Resolving Conflict
        • Programs and articles
      • Israel-Palestine >
        • Papers: Israel-Palestine
        • News and blog posts
      • Promoting Dignity >
        • Links: Human Rights
        • Papers: Human Rights
      • Healing the Ghosts of the Past >
        • Papers: Reconciliation
      • Restorative Justice >
        • Papers: Restorative Justice
      • Confronting Mass Atrocities >
        • Papers: Confronting War Crimes
    • Social Advances >
      • Charters and Declarations
      • Slideshow: Social Advances
      • Links: social advances history
      • Timelines: Social Advances
    • More Solutions >
      • Classroom Tools
      • Organizations
      • Programs and Projects
      • Effective Models
  • Resources
    • Academic Papers: Topic Index
    • Background: Sciences Related to Hate >
      • Related Sciences of Hate
      • Social Psychology Subtopics
      • Brain and Life Sciences
      • New Research Tools
      • Links: Brain Mapping
      • Process of Science
      • What is Good Science?
      • Links: Understanding Science
      • Papers: About Good Science
    • Science Links
    • Timelines of Knowledge >
      • Index of all Pioneers
      • Timeline: Early Pioneers
      • Timeline: Group Psychology
      • Timeline: Prejudice
      • Timeline: Persuasion
      • Timeline: Social Psychology Pioneers
      • Timeline: Authoritarianism
      • Timeline: Scientific bias
    • Researchers and Experts >
      • Developmental Foundations
      • Moral Cognition, Empathy
      • Search for Meaning
      • Search for Belonging
      • Search for Certainty
      • Ghosts of the Past
      • Breaking Cycle of Hate: Solutions
    • Other Research and Studies >
      • Syllabi
      • Bibliographies
      • Our Syllabi
    • Recommendations >
      • Books: Topic Overview >
        • Development
        • Empathy, Morality
        • Brain and Belief
        • Tricks of Mind
        • Stress, Trauma, Violence
        • Prejudice, Racism, Stereotyping
        • Overcoming Prejudice, Racism
        • Historical Insight
        • Human Rights Abuses
        • Seminal Works
      • Journals and Magazines
      • Films and Videos
    • Timeline of Hate >
      • Links: Historical Injustice
      • History of Hate in America: articles
      • Index of Historical Injustice
  • Tools
    • Links: Games and Exercises
    • Self-Awareness Tools >
      • What Parents Can do
      • Learning about our Labels
    • Blog

Understanding Persuasion

The study of persuasion is built upon early research from multiple fields: including Pavlov’s conditioned response experiments, B.F. Skinner’s behavior modification, Marshall Mcluhan’s media studies, Walter Lippman’s communication theories. 

Advertising executives now use behavioral and brain science to sell products or help politicians more effectively target voters.

“Neuromarketing” consultants advise corporations and political groups on “scientific” ways to “sell” their products and candidates. 

Many forms of persuasion, such as propaganda, disinformation, and false advertising, are destructive, leaving a targeted populace feeling cynical, battered, and exploited.

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Recognizing Manipulation, Marketing, Persuasion, Opinion‐Making, and Tactics for Changing Attitudes
Although there is a trend in political circles toward finding ways to use language effectively through “framing” and market research, there actually should be much greater emphasis on training students to develop a stonger immunity to the misuse of semantics, images, appeals, and rhetoric.
Students can learn to sift through the swarm of tacit and explicit messages they receive from culture, society, and media to discover their underlying values and authentic feelings. 

By college, every young person should have the tools to analyze the credibility of information whether it is a news report, a political ad, or a propaganda piece (regardless of whether it comes from one’s own side or not.)

Students should be encouraged to examine the roots of ideological beliefs and learn to weigh conflicting interpretations of data and evidence. Amid the clash of beliefs, cultures, and political agendas, there is a hodgepodge of conflicting claims of scientific proof and deliberate distortion and creation of false “controversies.”

Propaganda
Propaganda is the deliberate packaging and marketing of ideas and values using images, rhetoric, and “button‐pressing” words designed to procure a desired response from a targeted audience. The purposes of propaganda are to condition a populace to adopt a desired belief system, to control people’s behavior, to maintain the status quo, to take advantage of consumers, to sell a product, and so on. State‐orchestrated propaganda is one of the most destructive forces used to undermine democracy, civic awareness, and justice, making it almost impossible to have an informed electorate and a healthy society. 
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Media Reform
Media Awareness and Education
Good Journalism
Countering Propaganda
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Click "Papers" for research about:
Effects of advertising, disinformation, persuasion and propoganda from the fields of neuromarketing, psychology, and behavioral science 
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Click to link to:
Timeline: Pioneers in Persuasion

Related Pages
  • Fanning the Flames
  • Persuasion and Media